Personal journey — art and design as a synthesis

I was born in Ukraine and raised in Kyiv. Growing up, I naturally absorbed my cultural heritage and my parents' creative traits. My experiences have given me a deep understanding of how identity is often multilayered for many people. I am drawn to creative expressions of individuality and understanding how people imagine themselves free from stereotypes.

When I founded SVITANOK, I chose the name from nature, it means “dawn” in Ukrainian. A transformation of light and shadow: after every sunset, there is always a dawn — a new beginning with the first ray of the sun.

I loved the idea of the synthesis of different artistic disciplines, where you are free to express your personality as you see fit. I embrace this approach in the design of the objects and accessories and in how it merges art, design, and fashion. Each creation can exist on multiple scales: lighting, decor, or even jewelry. I aim for my designs to celebrate multifaceted individuality, honoring the past while advancing an artistic vision into the future. I strive to create timeless designs that accentuate poetic elegance and individuality. I don’t just sell objects — I offer meaning, stories, and a space for personal expression.

Background

Artem Zakharchenko is a qualified architect with wide experience in interior design and product design. His activity can be characterized as a comprehensive desire to create in different disciplines: from painting and ceramic to the creation of sculptures, jewelry, and object design.

Artem is a graduate of the Kyiv National University of Construction and Architecture, Master of Architecture. He studied product design at Istituto Europeo di Design in Florence. He also takes an active part in various exhibitions. It is especially worth to note the Maison&Objet at the Paris design week. His works are published in such journals as Elle Decoration, Dezeen and others.

Creator is a winner of different awards and competitions among which are Industart award, Dezeen shortlists and Red Dot shortlist.